WEB DESIGN: Christine Hale

Some mock up pages for my own music website! :)
The shots I took when I went back to my hometown Joplin, Missouri for my lil' brothers wedding! I've been pretty busy doing the music stuff lately, which is why I haven't posted much art up. Recording, writing, playing a ton of lil' shows and working on my album/EP! Monday I'll be in Montreal singing and playing in a band called The Hoof and The Heel. More news on that stuff later or you can find out all about it in on myspace music page since this lil' bloggy blog is mostly for my illustration/art/design work.
http://www.myspace.com/christinehale





The style is very minimal, neutral, simple with a fixed background. I thought it would be neat to incorporate "candid" looking shots as well as elements from my lil' town neighborhood to give it a really personal touch. It's where I grew up! And I'm really into overexposed even out of focus shots right now. Moving more into film and the raw stuff and also more innocent--back to the basics! Same with my photography I've been doing lately as well. There is always something so sincere, permanent, and in the moment with film that digital just can't grasp. With digital you can easily toss it aside or take a million shots, with film you only have that moment and then you have to wait to see how it turns out. I think I take better photographs that way knowing that I have to get it, right then and right there.
Love,C

SEA LEGS MYSPACE PAGE

Almost done with this project! I just made their myspace page. Suuuper fun! It's like going into the album artwork. Then later, website work. Check it out! Whoa I wish I did a before and after. Hah. Oh, and the background doesn't move, so you don't see the artwork cut off. Click that link and you'll see what I'm talkin' bout. They don't know I just did this so I can't wait when they get online later today and are super surprised!!! :)
Now I'm working on another page for a charity event in York, England! And then...some sleep. ZZZ
Love!
Christine

ecoloveco BRANDING/IMAGING/REBRANDING/ECOBRANDING

ANOTHER business I have: ecoloveco
Branding/imaging/rebranding/ecobranding

Other than being a designer/musician/photographer and illustrator, I am also an imaging and branding specialist. I brand companies through market research, color theory, and client profile. This is my company: I brand, I rebrand, and I even do eco-branding. This is the intelligent side of design where I get to analyze my client, create and present my design, and pretend to be a super smart businesswoman (okay, not pretend, but show my mature side). I LOVE doing it. I love creating an identity and imagining it from the smallest thing (the logo on a business card) to the scope of a website to the sign outside the door, to the architecture and design of the company, to it's logo carved on the moon. Haha.I even started to consult people on their own personal identity and branding. Helping people and companies find their passion/mission as well as helping them present it to the world and attract their dream clients is something I really like to do. :)

The thing that makes my company special is that I approach it as a science/study which is what is ECOlogical about my service. The ecological aspect can relate to both original branding (the study between the an organism [in this case, the company] and it's environment [the client, society, marketing and color trends,etc.]) as well as conservationalist eco-branding (the study of detrimental effects of modernism on society and the presevation and conservation) where I can help a company become more eco-conscious by designing a line for them and aiding them in their creation/statement/mission.

My style is very clean, minimal, conservative, intelligent, but also playful and witty. I love to integrate Bauhaus design theory with a modern playful sheen-but I can adhere to any style, if my client thinks it represents them the best. AND I love working with color theory and analyzing how the color will effect the business, how it represents the company, and attracts the client.

The LOVE and CO aspect is that I work with love (just like Love, Christine) and that my client and I have a mutual respect for one another-just as the company would have with their own client. It's important to establish this, as our company is a SERVICE and through our service and talents we help change the world with our passions. Hopefully my clients are moving toward a more consciously minded company or at least realize what their impact has on humanity. Yes, even the smallest things, the smallest companies create a ripple and my idea is as long as we work in love and fraternity, our ripple is clean.

The second image is a company I just branded today. A management firm that specializes in a variety of services. They're going to manage me, actually, so, even better that I like the look/feel/and vibe of the company. Ha. :)

Back to work trying to figure out how to use dreamweaver so I can MAKE my ecoloveco website work and put up my portfolio!

LOVE! Christine

ECO BRANDING

Workin away!

I've been branding and designing the website for this super cool eco-consulting biz and store in Nashville! This is just the temporary splash/concept page, but by the end of it all it will all be mostly illustrated by hand with this notebook paper feel to it. Since Jennifer Casale (the owner) is also a poet-I wanted to give it a vintagy/bookish/screenprinted look to it as well. I'll have my jewerly in the shop when it opens since they are made up vintage parts and hopefully be more involved with it all! :)

I do a lot of "eco branding" and I even have a website I'm working on for myself called "ecoloveco" that specializes in ecobranding or rebranding! :) I love creating identity for a greater cause. I've been really lucky to have had a lot of eco or "green" clients like:
+SnL is an awesome PR company that I've had the pleasure to re-brand their company, design invitations that were 100% recycled and sustainable, and give them a look for their whole eco section.
+Gramicci clothing I rebranded their ecoline and called it "greenicci" and was in charge of designing and making the trim, hangtags, packaging etc. made of sustainable materials! That was fun. ! :)
+Neat Clothing I was in charge of their image and logo, they're all specialized bamboo materials.
+CleanDreams is a super cute bedding line I did a little consulting with and designed some bedsheets.

Super fun eco party. News on "ecoloveco" soon. :)



ALSO my friend and I are starting an all organic company called HEART ORGANICS (of course! It has to have something to do with love or hearts! Haha.) and the first line is a baby line called "love,baby"...:) I'm working on a whole team of international cute animals with stories from each of their countries--which will be printed on little baby clothes, made into little, books, textiles, etc...but this project is going to go very slowly and sweetly, baby step at a time because we are both busy busy bee's and we're just doing it because we love organic stuff, cute things, and babies (she has two). But, my other friends with babies are jumping in with great ideas and I think if we all work together, HEART ORGANICS can be a huge hit. Why? BECAUSE we all do it with love. Always!

:)
Love, Christine